Growth
Creative Velocity for Growth Marketing
We produce 50+ ad variants weekly while competitors test 5 monthly. The AI workflows and testing frameworks that turn creative volume into a growth moat.
For App Founders
Your installs are up. Your Day 7 retention is down. Your agency doesn't track both.
I run user acquisition for mobile apps where every install is measured against retention and subscription conversion — not vanity download numbers.
Join 50+ companies that scaled with profit-led growth marketing
Your agency reports cost-per-install like it means something. But 60% of your installs never open the app twice. Your CPI looks great on their dashboard. Your subscription conversion rate tells a different story.
They're running the same broad Meta campaigns they use for e-commerce brands. No app event optimization. No post-install funnel tracking. No creative testing against Day 7 retention. They've never looked at your App Store Connect or Play Console data.
SKAdNetwork broke their attribution and they never adapted. They're still reporting on last-click installs while Apple limits their conversion windows to 24 hours. Your actual user acquisition cost is 3x what their dashboard says.
They count downloads. You need subscribers.
User acquisition measured from install to subscription.
I optimize app UA around the metric that actually matters — cost per paying subscriber. Not CPI. Not Day 1 opens. The cost of acquiring a user who converts to a paid subscription and retains past the free trial.
SKAdNetwork-native attribution. App event optimization on Meta and Google that targets high-value in-app actions, not just installs. Apple Search Ads capturing users with the highest intent. Creative testing against retention cohorts, not download volume.
One operator who's scaled app businesses from launch through millions of users. I understand subscription funnels, trial-to-paid conversion, paywall optimization, and why a $5 install that converts at 15% beats a $0.50 install that never opens the app again.
$10,000/month + profit share
Aligned to paying subscribers, not installs.
Real Numbers From Real Clients
Profitable growth, proven across 50+ brands.
3.2x Revenue Growth
Scaled from $1.2M to $3.8M ARR in 18 months.
$10M in First-Year Revenue
Took Boosted Boards from $500k to $10M in their first year.
$2.4M Additional Revenue
Generated $2.4M incremental revenue in 3 months.
60% CPA Reduction
Reduced Meta Ads CPA by 60% in the first 90 days.
32% ROAS Improvement
Increased ROAS from 2.1x to 2.7x while scaling spend.
From $0 to $1M in 6 Months
Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.
2X Customer Growth
Grew the total customer base by 100% in less than 6 months.
38% CAC Reduction
Fixed tracking and reduced customer acquisition cost by 38% in 3 months.
Fixed Subscription Growth
Turned net new subscription growth from negative to positive in 3 months.
Scaled YouTube
Tested and validated YouTube Demand Gen quickly and scaled new channel.
36% CAC Reduction
Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.
3X Enterprise Pipeline
Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.
25% CAC Reduction
Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.
Expanded Into New Geo
Optimized Meta and Google Ads and expanded into new geo profitably.
+50,000 Developers
Acquired and activated 50,000+ API users and developers in 12 months.
Everything Between Ad Spend and Paying Subscriber
User acquisition. Retention tracking. Subscription optimization.
Meta App Campaigns
App event-optimized campaigns targeting trial starts, subscriptions, and high-value in-app actions — not just installs.
Apple Search Ads
Brand, competitor, and category keyword campaigns capturing the highest-intent users in the App Store. Search tab and Today tab placements.
Google App Campaigns
Universal App Campaigns across Search, Play, YouTube, and Display. Optimized for in-app events that predict subscription conversion.
SKAdNetwork Attribution
Privacy-first attribution that works within Apple's framework. Conversion value mapping, postback analysis, and probabilistic modeling where needed.
Creative Testing at Scale
App Store screenshots, preview videos, and ad creative tested against retention cohorts — not just install rates. 30+ creative variants per month.
Subscription Funnel Analytics
Install → onboarding → trial → subscription → retention. Every step tracked by acquisition source. See which campaigns bring users who pay and stay.
From Audit to Subscribers in 4 Weeks
Fast onboarding. Retention clarity. Subscribers that convert.
App Growth Audit
I map your install-to-subscription funnel, retention cohorts, and current attribution gaps. You get clarity on what a paying subscriber actually costs — and where users drop off.
Attribution & Tracking
SKAdNetwork conversion value setup, MMP configuration, and a dashboard showing cost per subscriber by campaign — not just cost per install.
Launch & Optimize
Campaigns go live across Meta, Apple Search Ads, and Google. Daily optimization against subscription events. Weekly async updates via Slack and Loom.
Scale & Compound
Kill campaigns that drive installs but not subscriptions. Scale channels with the best trial-to-paid rates. Feed subscriber signals back into targeting. LTV compounds as retention improves.
What Founders Say
Founders and operators. In their words.
- Featured
"An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
"Elevated our digital presence, nearly doubling our customer base in 6 months."
"They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
How I Earn Your Trust
No lock-ins. I earn it every month.
No contracts
Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.
Aligned incentives
Profit share means I only make more when you make more. Your growth is my growth.
Full transparency
Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.
Honest feedback
If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.
Related Reading
Deep dives on the ideas behind this approach.
Operations
Post-Cookie Attribution Playbook for 2026
78% of marketers say attribution is their top priority—only 32% feel prepared. The 3-layer measurement stack: server-side tracking, incrementality, and MMM.
Growth
Fire Your Marketing Agency (8 Signs)
Your $18K/month agency set up three campaigns and watched the algorithm work. That is not strategy—it is babysitting. Here are 8 signs it is time to move on.
Common Questions
Straight answers. No spin.
Growth marketing that compounds.
One operator. No layers. No vanity metrics. Cancel anytime.