Growth
Creative Velocity for Growth Marketing
We produce 50+ ad variants weekly while competitors test 5 monthly. The AI workflows and testing frameworks that turn creative volume into a growth moat.
For DTC Founders
Your Meta says 4x ROAS. Your P&L says you lost money.
iOS broke your attribution. ROAS compression is squeezing margins. I rebuild your growth engine around the number that actually matters — profit per order.
Join 50+ companies that scaled with profit-led growth marketing
The numbers don't match anymore. Your agency can't explain why. They keep optimizing the same dashboard while your margins erode.
Creative fatigue is hitting faster. What worked six months ago barely breaks even. Your agency rotates the same three ad formats and calls it 'testing.' Brands that ship 50 creatives a week are eating your lunch.
You're spending more to acquire the same customers. Server-side tracking is a mess. Attribution is a guessing game. And every conversation with your agency ends the same way: 'We need more budget to test.'
They're scaling spend. Not profit.
Every dollar tied to margin. Not a dashboard.
I run paid media for DTC brands around one metric that actually matters — contribution margin after ad spend. Not ROAS. Not CPA. Profit per order, tracked end-to-end.
Creative velocity is the growth lever most brands ignore. I build AI-powered creative testing systems that produce and iterate at scale — so you're never stuck waiting for your next winning ad.
Server-side tracking that actually works post-iOS. Blended MER as the north star. Channel allocation based on incrementality, not last-click attribution. Every dollar tied to real margin.
$10,000/month + profit share
I win when your margins grow.
Real Numbers From Real Clients
Profitable growth, proven across 50+ brands.
3.2x Revenue Growth
Scaled from $1.2M to $3.8M ARR in 18 months.
$10M in First-Year Revenue
Took Boosted Boards from $500k to $10M in their first year.
$2.4M Additional Revenue
Generated $2.4M incremental revenue in 3 months.
60% CPA Reduction
Reduced Meta Ads CPA by 60% in the first 90 days.
32% ROAS Improvement
Increased ROAS from 2.1x to 2.7x while scaling spend.
From $0 to $1M in 6 Months
Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.
2X Customer Growth
Grew the total customer base by 100% in less than 6 months.
38% CAC Reduction
Fixed tracking and reduced customer acquisition cost by 38% in 3 months.
Fixed Subscription Growth
Turned net new subscription growth from negative to positive in 3 months.
Scaled YouTube
Tested and validated YouTube Demand Gen quickly and scaled new channel.
36% CAC Reduction
Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.
3X Enterprise Pipeline
Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.
25% CAC Reduction
Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.
Expanded Into New Geo
Optimized Meta and Google Ads and expanded into new geo profitably.
+50,000 Developers
Acquired and activated 50,000+ API users and developers in 12 months.
Everything Between Ad Spend and Contribution Margin
Creative. Channels. Tracking. One operator.
Meta & Instagram Ads
Prospecting, retargeting, and Advantage+ campaigns with creative testing frameworks that find winners faster.
Google Ads & Shopping
Performance Max, branded search, and Shopping campaigns optimized for profit-per-click, not ROAS.
TikTok Ads
Native-format creative, Spark Ads, and TikTok Shop integration for brands ready to scale beyond Meta.
Creative Testing at Scale
AI-powered creative workflows, structured testing frameworks, and rapid iteration cycles. 50+ creatives per month.
Server-Side Tracking
Conversions API, server-side GTM, and first-party data infrastructure that captures what pixels miss post-iOS.
Blended MER & Incrementality
North star metrics that actually reflect profitability. Geo-lift tests, holdout groups, and honest attribution.
From Audit to Profit in 4 Weeks
Fast onboarding. Honest numbers. Compounding margins.
Unit Economics Audit
I map your true contribution margins, blended MER targets, and creative performance. You get clarity on what profitable growth actually looks like.
Tracking & Infrastructure
Server-side tracking, Conversions API setup, and a real-time dashboard showing blended MER and contribution margin — not just platform ROAS.
Launch & Creative Velocity
Campaigns go live. Creative testing system activated. Daily optimization against margin targets. Weekly async updates via Slack and Loom.
Scale & Compound
Kill losers fast. Scale proven creative and channels. Feed winner signals back into the system. Margins compound as the creative library grows.
What Founders Say
Founders and operators. In their words.
- Featured
"An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
"Elevated our digital presence, nearly doubling our customer base in 6 months."
"They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
How I Earn Your Trust
No lock-ins. I earn it every month.
No contracts
Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.
Aligned incentives
Profit share means I only make more when you make more. Your growth is my growth.
Full transparency
Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.
Honest feedback
If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.
Related Reading
Deep dives on the ideas behind this approach.
Operations
Post-Cookie Attribution Playbook for 2026
78% of marketers say attribution is their top priority—only 32% feel prepared. The 3-layer measurement stack: server-side tracking, incrementality, and MMM.
AI
3 Shifts That Broke Growth Marketing
The 2019 playbook is dead. AI lets one growth marketer outproduce teams of five. First-party data is your moat. Creative velocity wins. Here is how to adapt.
Common Questions
Straight answers. No spin.
Growth marketing that compounds.
One operator. No layers. No vanity metrics. Cancel anytime.