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For Event Founders

Early bird sold out. General admission is stuck. Your agency has one idea: discount it.

I run growth for events and experiences where every ticket tier has its own strategy — because selling a $500 VIP pass and a $75 GA ticket are completely different problems.

Join 50+ companies that scaled with profit-led growth marketing

TrueCoach
CrossFit
GORUCK
Boosted
Techstars
Goodsmith
Sitka
Highland
Kanter Auto
Coop Sleep
Destify
FullContact
Savage Race
Speaker Lab
Wodify
University of Florida
Songfinch
EcoEnclose
HOOP
Mission
Patriot Boot Camp
Pinch
Swannies
Volt
Xplor

Your early bird tier sold itself — your core audience grabbed tickets the day they dropped. Now you need to reach beyond your community and your agency is running the same Facebook ad to the same audience that already bought. Ticket sales have flatlined and the event is 8 weeks out.

Their answer is always a discount. 20% off GA. Flash sale. Promo code. Every discount trains your audience to wait for the deal next year. Your margins shrink, your brand cheapens, and you still have 30% of seats to fill.

You run events in specific cities on specific dates. Your agency is running nationwide campaigns because their targeting is lazy. You're paying for impressions in cities where you don't have events and getting zero ticket sales from half your ad spend.

They discount to fill seats. You need full-price tickets that sell out.

Every ticket tier. Every event date. One system that fills them all.

I build ticket-tier campaigns that match messaging to buying psychology. Early bird gets urgency and exclusivity. General admission gets social proof and FOMO. VIP gets the premium experience story. Each tier has its own creative, targeting, and conversion goal.

Geo-targeted campaigns within driving distance of each event. Radius targeting, city-level lookalikes, and local community partnerships amplified through paid. Your budget goes where your attendees are, not where impressions are cheapest.

I've run growth for Savage Race, CrossFit events, and experience-driven brands. I understand ticket economics, repeat attendance, and why filling an event at full price is worth more than selling out at 40% off.

$10,000/month + profit share

Aligned to ticket revenue, not impressions.

Real Numbers From Real Clients

Profitable growth, proven across 50+ brands.

TrueCoach
3.2x Revenue Growth

Scaled from $1.2M to $3.8M ARR in 18 months.

Boosted
$10M in First-Year Revenue

Took Boosted Boards from $500k to $10M in their first year.

GORUCK
$2.4M Additional Revenue

Generated $2.4M incremental revenue in 3 months.

Hoop
60% CPA Reduction

Reduced Meta Ads CPA by 60% in the first 90 days.

Coop Sleep Goods
32% ROAS Improvement

Increased ROAS from 2.1x to 2.7x while scaling spend.

Kanter Auto Parts
From $0 to $1M in 6 Months

Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.

Goodsmith
2X Customer Growth

Grew the total customer base by 100% in less than 6 months.

Savage Race
38% CAC Reduction

Fixed tracking and reduced customer acquisition cost by 38% in 3 months.

Sitka's Seafood Market
Fixed Subscription Growth

Turned net new subscription growth from negative to positive in 3 months.

The Speaker Lab
Scaled YouTube

Tested and validated YouTube Demand Gen quickly and scaled new channel.

Destify
36% CAC Reduction

Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.

EcoEnclose
3X Enterprise Pipeline

Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.

Highland
25% CAC Reduction

Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.

Pinch
Expanded Into New Geo

Optimized Meta and Google Ads and expanded into new geo profitably.

FullContact
+50,000 Developers

Acquired and activated 50,000+ API users and developers in 12 months.

Everything Between Ad Spend and Sold-Out Event

Ticket-tier strategy. Geo-targeting. Urgency that works.

Meta & Instagram Ads

Event-optimized campaigns with ticket-tier segmentation. Early bird urgency, GA social proof, VIP storytelling — each tier gets its own strategy.

Google Search & Display

Capturing high-intent searches for events, races, and experiences in your category. Geo-targeted display for awareness in event markets.

TikTok & UGC

Past-attendee content, behind-the-scenes, and experience previews. UGC and creator partnerships that sell the experience, not the ticket.

Geo-Targeted Campaigns

Radius targeting around each event location. City-level lookalikes, local interest targeting, and drive-time-based audience building.

Ticket-Tier Optimization

Separate campaigns, budgets, and creative for each pricing tier. Dynamic messaging that shifts as tiers sell out and dates approach.

Repeat Attendance & LTV

Past attendee retargeting, loyalty campaigns, and referral amplification. Your best marketing channel is someone who already came and loved it.

From On-Sale to Sold-Out

Campaign calendar mapped to your ticket timeline. Every tier covered.

Event Audit

I map your ticket tiers, historical sell-through rates, and attendee demographics. You get clarity on which tiers sell themselves and which need paid support.

Campaign Calendar

A phased plan mapped to your on-sale timeline: early bird launch, general admission push, VIP conversion, and final-week urgency — each with dedicated creative and targeting.

Launch & Optimize

Geo-targeted campaigns go live at on-sale. Daily optimization against ticket sales by tier. Weekly async updates via Slack and Loom. Real-time budget shifts as tiers sell.

Scale & Repeat

Post-event retargeting for next edition. Attendee data fed back into lookalikes. Each event builds a bigger acquisition engine for the next one.

What Founders Say

Founders and operators. In their words.

  • Featured

    "An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."

    Ben Medalie
    Co-founder & CMO, Highland
  • "The most actionable recommendations we’ve received from any outside partner—from technical details through creative."

    Nestor Solari
    Co-founder & CEO, Sigo Seguros
  • "Elevated our digital presence, nearly doubling our customer base in 6 months."

    Morgan Booth
    Founder & CEO, Goodsmith
  • "They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."

    Simcha Kanter
    CEO, Kanter Auto
  • "Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."

    Rick Desai
    VC & Managing Partner, Listen
  • "Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."

    Stella Garber
    Co-founder & CEO, Hoop

How I Earn Your Trust

No lock-ins. I earn it every month.

No contracts

Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.

Aligned incentives

Profit share means I only make more when you make more. Your growth is my growth.

Full transparency

Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.

Honest feedback

If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.

Common Questions

Straight answers. No spin.

Growth marketing that compounds.

One operator. No layers. No vanity metrics. Cancel anytime.