Growth
Fire Your Marketing Agency (8 Signs)
Your $18K/month agency set up three campaigns and watched the algorithm work. That is not strategy—it is babysitting. Here are 8 signs it is time to move on.
For Fintech Founders
Your compliance team rejected the last 12 ads your agency submitted.
I run growth for fintech companies where every creative passes compliance review, every claim is substantiated, and every dollar traces to activated accounts — not app downloads.
Join 50+ companies that scaled with profit-led growth marketing
Your agency writes ad copy like they're selling sneakers. "Earn 10x returns!" gets flagged by compliance before lunch. They've never worked in a regulated industry and it shows — half your creative cycle is spent on revisions that could have been avoided.
The ads that do get approved are so watered down they don't convert. Your agency doesn't know how to write compelling copy within regulatory guardrails. So you're stuck choosing between compliant and boring or effective and rejected.
Meanwhile, your CAC is climbing because fintech CPMs are the highest in digital advertising. Your agency is bidding against neobanks with $100M war chests using the same broad targeting they'd use for a DTC brand. Your unit economics are upside down and nobody's modeling LTV by acquisition channel.
They write ads that get rejected. You need ads that get approved and convert.
Growth marketing that clears compliance on the first pass.
I write creative that works within regulatory frameworks — substantiated claims, proper disclosures, approved terminology. Your compliance team gets clean submissions that pass review, not a cycle of reject-revise-reject that delays every campaign by two weeks.
High-CPM environments reward precision. I target by financial behavior, income signals, and product-fit indicators — not demographics. Every campaign optimizes toward activated, funded accounts, not signups that never deposit. Attribution connects ad spend to customer LTV across 12+ months.
One operator who understands fintech economics — CAC payback on a 24-month horizon, interchange revenue, AUM growth, and why a $200 funded account is worth $0 until it reaches a utilization threshold that justifies the acquisition cost.
$10,000/month + profit share
Aligned to funded accounts, not signups.
Real Numbers From Real Clients
Profitable growth, proven across 50+ brands.
3.2x Revenue Growth
Scaled from $1.2M to $3.8M ARR in 18 months.
$10M in First-Year Revenue
Took Boosted Boards from $500k to $10M in their first year.
$2.4M Additional Revenue
Generated $2.4M incremental revenue in 3 months.
60% CPA Reduction
Reduced Meta Ads CPA by 60% in the first 90 days.
32% ROAS Improvement
Increased ROAS from 2.1x to 2.7x while scaling spend.
From $0 to $1M in 6 Months
Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.
2X Customer Growth
Grew the total customer base by 100% in less than 6 months.
38% CAC Reduction
Fixed tracking and reduced customer acquisition cost by 38% in 3 months.
Fixed Subscription Growth
Turned net new subscription growth from negative to positive in 3 months.
Scaled YouTube
Tested and validated YouTube Demand Gen quickly and scaled new channel.
36% CAC Reduction
Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.
3X Enterprise Pipeline
Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.
25% CAC Reduction
Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.
Expanded Into New Geo
Optimized Meta and Google Ads and expanded into new geo profitably.
+50,000 Developers
Acquired and activated 50,000+ API users and developers in 12 months.
Everything Between Ad Spend and Funded Account
Compliance-ready creative. Precision targeting. Long-horizon attribution.
Compliance-Ready Creative
Ad copy and creative built for regulated environments. Substantiated claims, proper disclosures, and approved terminology that passes legal review on the first pass.
Meta & Google Ads
Financial services-approved campaigns with proper categorization. Targeting by financial behavior and product-fit signals, not just demographics.
Google Search & YouTube
High-intent search capture for buyers comparing financial products. YouTube for trust-building and educational content that drives downstream conversion.
Activation-Based Attribution
Tracking from ad click through signup, account funding, and first meaningful action. See which campaigns drive users who actually use the product.
LTV-Horizon Optimization
Bid strategies built for 12-24 month payback periods. Optimization against activated LTV, not signup volume. Patient growth that compounds.
Fintech Unit Economics
CAC payback, revenue per user, activation rate, and funded account rate mapped by channel. Growth models built on your actual revenue mechanics.
From Audit to Funded Accounts in 4 Weeks
Fast onboarding. Compliance-ready from day one. Accounts that activate.
Fintech Audit
I map your signup-to-activation funnel, compliance requirements, and current attribution gaps. You get clarity on what a funded account actually costs — and what it should cost.
Compliance + Tracking
Creative templates pre-approved by your compliance team. Server-side tracking from ad click through account funding. A dashboard showing cost per activated account, not just signups.
Launch & Optimize
Compliance-approved campaigns go live. Daily optimization against activation metrics. Weekly async updates via Slack and Loom. No surprise compliance rejections.
Compound
Kill campaigns that drive signups but not activations. Scale channels with the best funded-account rates. Feed LTV signals back into targeting. Unit economics improve quarter over quarter.
What Founders Say
Founders and operators. In their words.
- Featured
"An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
"Elevated our digital presence, nearly doubling our customer base in 6 months."
"They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
How I Earn Your Trust
No lock-ins. I earn it every month.
No contracts
Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.
Aligned incentives
Profit share means I only make more when you make more. Your growth is my growth.
Full transparency
Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.
Honest feedback
If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.
Related Reading
Deep dives on the ideas behind this approach.
Operations
Post-Cookie Attribution Playbook for 2026
78% of marketers say attribution is their top priority—only 32% feel prepared. The 3-layer measurement stack: server-side tracking, incrementality, and MMM.
Founder Story
Scale a SaaS Without a Sales Team
20,000 customers. $1,500 LTV. 20:1 LTV/CAC. Zero salespeople. The self-serve growth engine that scaled to exit—and how to know if this model fits you.
Common Questions
Straight answers. No spin.
Growth marketing that compounds.
One operator. No layers. No vanity metrics. Cancel anytime.