Growth
Fire Your Marketing Agency (8 Signs)
Your $18K/month agency set up three campaigns and watched the algorithm work. That is not strategy—it is babysitting. Here are 8 signs it is time to move on.
For Franchise & Multi-Location Brands
Your top location is crushing it. Your bottom 10 are bleeding the same ad budget.
I run growth for franchise and multi-location businesses where every location has its own budget, its own targets, and its own performance — not a blended average that hides which locations are actually working.
Join 50+ companies that scaled with profit-led growth marketing
Your agency runs one national campaign and splits the leads evenly across locations. Your top performers get the same budget as your struggling locations. Your best franchisees complain they're subsidizing the rest. They're right.
Location #12 is at capacity and getting leads it can't serve. Location #7 is empty and getting zero support. Your agency reports blended CAC across all locations like it means something. It doesn't — it hides the locations that are drowning.
You need to grow the franchise network AND grow each location's customer base. Your agency does neither well. Their franchise development campaigns attract tire-kickers, and their consumer campaigns don't account for service area boundaries. You're paying for leads in zip codes you don't serve.
They run one campaign for 50 locations. Each location is a different business.
Every location gets the growth plan it needs.
I build per-location campaigns with geo-fenced targeting, individual budgets, and location-level reporting. Your top locations get scaled aggressively. Struggling locations get turnaround strategies. No more blended averages hiding underperformance.
Franchise development and consumer acquisition run as separate systems. Franchise lead gen targets qualified prospects with the capital and experience to operate. Consumer campaigns fill each location's pipeline within its actual service area. Two growth engines, one operator.
One operator who understands multi-location economics — same-store growth, new location ramp, territory overlap, and why a franchise model needs both national brand and local execution to work.
$10,000/month + profit share
Aligned to location-level performance, not blended averages.
Real Numbers From Real Clients
Profitable growth, proven across 50+ brands.
3.2x Revenue Growth
Scaled from $1.2M to $3.8M ARR in 18 months.
$10M in First-Year Revenue
Took Boosted Boards from $500k to $10M in their first year.
$2.4M Additional Revenue
Generated $2.4M incremental revenue in 3 months.
60% CPA Reduction
Reduced Meta Ads CPA by 60% in the first 90 days.
32% ROAS Improvement
Increased ROAS from 2.1x to 2.7x while scaling spend.
From $0 to $1M in 6 Months
Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.
2X Customer Growth
Grew the total customer base by 100% in less than 6 months.
38% CAC Reduction
Fixed tracking and reduced customer acquisition cost by 38% in 3 months.
Fixed Subscription Growth
Turned net new subscription growth from negative to positive in 3 months.
Scaled YouTube
Tested and validated YouTube Demand Gen quickly and scaled new channel.
36% CAC Reduction
Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.
3X Enterprise Pipeline
Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.
25% CAC Reduction
Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.
Expanded Into New Geo
Optimized Meta and Google Ads and expanded into new geo profitably.
+50,000 Developers
Acquired and activated 50,000+ API users and developers in 12 months.
Everything Between Ad Spend and Location-Level Growth
Per-location campaigns. Franchise development. National brand, local execution.
Per-Location Campaigns
Individual campaigns, budgets, and geo-fences for each location. Performance tracked and optimized independently. No subsidizing underperformers.
Geo-Fenced Targeting
Service area targeting by radius, zip code, or custom boundaries. No wasted spend on leads outside your territory. Budget follows capacity.
Franchise Development
Franchise lead gen campaigns targeting qualified buyers — capital requirements, experience, and territory fit. Separate from consumer acquisition.
Google Local & LSAs
Per-location Google Business Profiles, Local Services Ads, and geo-targeted search campaigns. Capturing high-intent buyers in each service area.
Meta Local Awareness
Location-specific campaigns with localized creative, offers, and social proof. Each location builds its own audience within its market.
Multi-Location Attribution
Dashboard showing CAC, lead volume, and close rate per location. See which locations are scaling, which are stalling, and where to shift budget.
From Audit to Location-Level Growth in 4 Weeks
Fast onboarding. Per-location clarity. Growth where it matters.
Multi-Location Audit
I map each location's capacity, current performance, and service area. You get clarity on which locations are ready to scale and which need foundational work first.
Geo-Fencing + Tracking
Per-location geo-fences, individual tracking pixels, and a dashboard showing performance by location — not a blended average across the entire network.
Launch & Optimize
Location-specific campaigns go live. Budget allocated by capacity and opportunity. Daily optimization at the location level. Weekly async updates via Slack and Loom.
Scale & Expand
Proven playbook replicated to new locations. Top performer strategies shared across the network. Franchise development campaigns activated as the model proves out.
What Founders Say
Founders and operators. In their words.
- Featured
"An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
"Elevated our digital presence, nearly doubling our customer base in 6 months."
"They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
How I Earn Your Trust
No lock-ins. I earn it every month.
No contracts
Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.
Aligned incentives
Profit share means I only make more when you make more. Your growth is my growth.
Full transparency
Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.
Honest feedback
If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.
Related Reading
Deep dives on the ideas behind this approach.
Philosophy
Marketing Agency Economics Exposed
I have hired, run, and competed against agencies—here is the truth. They pull 70-80% gross margins on your retainer. Thirty cents of every dollar does work.
AI
3 Shifts That Broke Growth Marketing
The 2019 playbook is dead. AI lets one growth marketer outproduce teams of five. First-party data is your moat. Creative velocity wins. Here is how to adapt.
Common Questions
Straight answers. No spin.
Growth marketing that compounds.
One operator. No layers. No vanity metrics. Cancel anytime.