Founder Story
Scale a SaaS Without a Sales Team
20,000 customers. $1,500 LTV. 20:1 LTV/CAC. Zero salespeople. The self-serve growth engine that scaled to exit—and how to know if this model fits you.
For Health & Wellness Brands
Your agency counts new members. You count the ones who stay.
I run growth marketing for fitness and wellness brands where acquisition cost is measured against lifetime membership value — not first-month signups that churn by week six.
Join 50+ companies that scaled with profit-led growth marketing
January is great. Your agency scales spend, new members pour in, and the dashboard looks incredible. By March, half of them have churned. Your agency still counts them as wins. Your P&L doesn't.
They're running the same "New Year, New You" campaign template they sell to every gym, studio, and wellness brand. Same stock imagery. Same discount offer. Same broad targeting that attracts deal-seekers who cancel the moment the promo ends.
You know your best members come from community — referrals, events, word of mouth. But your agency can't measure that. They optimize for the cheapest signup and call it growth while your retention team drowns in low-intent members who never showed up after the first week.
They fill your funnel with signups. You need members who stay.
Growth built on the members who matter.
I optimize acquisition around 90-day retention, not first-visit signups. Every campaign is measured against how many members are still active three months later — because a $200 member who stays 18 months is worth 10x a $20 trial that churns in two weeks.
Seasonal strategy that doesn't just spike in January and pray. Year-round demand gen with creative that attracts your actual community — not discount hunters. Geo-targeted campaigns that fill capacity where you need it, when you need it.
I co-founded TrueCoach and scaled it to 20,000 customers. I've run growth for CrossFit, GORUCK, and Savage Race. I understand membership economics, community-driven brands, and why the best wellness businesses grow through retention, not just acquisition.
$10,000/month + profit share
Aligned to retained members, not signups.
Real Numbers From Real Clients
Profitable growth, proven across 50+ brands.
3.2x Revenue Growth
Scaled from $1.2M to $3.8M ARR in 18 months.
$10M in First-Year Revenue
Took Boosted Boards from $500k to $10M in their first year.
$2.4M Additional Revenue
Generated $2.4M incremental revenue in 3 months.
60% CPA Reduction
Reduced Meta Ads CPA by 60% in the first 90 days.
32% ROAS Improvement
Increased ROAS from 2.1x to 2.7x while scaling spend.
From $0 to $1M in 6 Months
Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.
2X Customer Growth
Grew the total customer base by 100% in less than 6 months.
38% CAC Reduction
Fixed tracking and reduced customer acquisition cost by 38% in 3 months.
Fixed Subscription Growth
Turned net new subscription growth from negative to positive in 3 months.
Scaled YouTube
Tested and validated YouTube Demand Gen quickly and scaled new channel.
36% CAC Reduction
Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.
3X Enterprise Pipeline
Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.
25% CAC Reduction
Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.
Expanded Into New Geo
Optimized Meta and Google Ads and expanded into new geo profitably.
+50,000 Developers
Acquired and activated 50,000+ API users and developers in 12 months.
Everything Between Ad Spend and Retained Member
Acquisition. Retention economics. Community-aware growth.
Meta & Instagram Ads
Community-first creative that attracts your people, not deal-seekers. Prospecting, retargeting, and lookalike audiences built from your best retained members.
Google Local & Search
High-intent search capture for buyers actively looking. Geo-targeted campaigns by location, radius targeting, and Google Business Profile optimization.
Seasonal Demand Strategy
Year-round campaign calendar that smooths the January spike. Q1 acquisition, Q2-Q3 retention campaigns, Q4 pre-sale and gifting. No more feast-or-famine.
Retention-Weighted Attribution
Tracking that connects ad spend to 30/60/90-day retention rates — not just first visits. See which campaigns bring members who actually stay.
Membership Economics
CAC mapped against member LTV by acquisition channel. Churn cohort analysis. Break-even modeling so you know exactly what a retained member is worth.
Community & Referral Integration
Paid acquisition blended with referral programs and community events. Blended CAC across organic and paid — because your best growth channel is your existing members.
From Audit to Retained Growth in 4 Weeks
Fast onboarding. Retention clarity. Members who stay.
Membership Audit
I map your churn curves, retention cohorts, and true member LTV by acquisition source. You get clarity on which channels bring members who stay — and which bring members who cancel.
Tracking & Attribution
Server-side tracking connected to your membership platform. A dashboard showing CAC, 90-day retention, and member LTV by campaign — not just signups.
Launch & Optimize
Geo-targeted campaigns go live. Daily optimization against retention-weighted metrics. Weekly async updates via Slack and Loom. Seasonal calendar activated.
Compound
Kill campaigns that bring high-churn members. Scale channels that produce retained members. Feed retention signals back into targeting. Growth compounds as your community grows.
What Founders Say
Founders and operators. In their words.
- Featured
"An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
"Elevated our digital presence, nearly doubling our customer base in 6 months."
"They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
How I Earn Your Trust
No lock-ins. I earn it every month.
No contracts
Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.
Aligned incentives
Profit share means I only make more when you make more. Your growth is my growth.
Full transparency
Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.
Honest feedback
If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.
Related Reading
Deep dives on the ideas behind this approach.
Growth
Creative Velocity for Growth Marketing
We produce 50+ ad variants weekly while competitors test 5 monthly. The AI workflows and testing frameworks that turn creative volume into a growth moat.
Growth
Fire Your Marketing Agency (8 Signs)
Your $18K/month agency set up three campaigns and watched the algorithm work. That is not strategy—it is babysitting. Here are 8 signs it is time to move on.
Common Questions
Straight answers. No spin.
Growth marketing that compounds.
One operator. No layers. No vanity metrics. Cancel anytime.