Growth
Fire Your Marketing Agency (8 Signs)
Your $18K/month agency set up three campaigns and watched the algorithm work. That is not strategy—it is babysitting. Here are 8 signs it is time to move on.
For Lead Gen Businesses
Your agency sends 200 leads a month. Your team closes 3.
I run lead generation where every lead is measured by whether it booked, showed up, and closed — not whether it filled out a form.
Join 50+ companies that scaled with profit-led growth marketing
Your agency sends a report showing 200 leads last month at $15 each. Sounds great. Your sales team says 150 were spam, 30 were tire-kickers, and 20 were shopping on price. You closed 3. Your real cost per customer is $1,000, not $15.
They're running Google Ads with broad match keywords that attract people searching for "free estimates" and "cheapest near me." Your Meta campaigns target everyone in a 50-mile radius. Your landing pages ask for a name and phone number with zero qualification.
You've been through three agencies in two years. Each one promises better leads. Each one delivers the same thing — volume without quality. Your sales team is burned out calling people who don't answer, don't qualify, and don't close.
They sell you leads. You need customers.
Leads measured by closed revenue. Not form fills.
I build lead gen systems that optimize for booked appointments and closed deals — not form submissions. Every campaign is measured against your actual close rate, revenue per customer, and cost per acquisition. If a lead doesn't close, it doesn't count.
Multi-step qualification before the lead reaches your team. Landing pages that pre-qualify on budget, timeline, and scope. Call tracking that records and scores every conversation. Your sales team only talks to people who are ready to buy.
One operator who understands lead gen economics — cost per lead is meaningless without close rate. A $50 lead that closes at 20% is worth 10x a $5 lead that wastes your team's time. I optimize for the math that matters.
$10,000/month + profit share
Aligned to closed customers, not lead volume.
Real Numbers From Real Clients
Profitable growth, proven across 50+ brands.
3.2x Revenue Growth
Scaled from $1.2M to $3.8M ARR in 18 months.
$10M in First-Year Revenue
Took Boosted Boards from $500k to $10M in their first year.
$2.4M Additional Revenue
Generated $2.4M incremental revenue in 3 months.
60% CPA Reduction
Reduced Meta Ads CPA by 60% in the first 90 days.
32% ROAS Improvement
Increased ROAS from 2.1x to 2.7x while scaling spend.
From $0 to $1M in 6 Months
Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.
2X Customer Growth
Grew the total customer base by 100% in less than 6 months.
38% CAC Reduction
Fixed tracking and reduced customer acquisition cost by 38% in 3 months.
Fixed Subscription Growth
Turned net new subscription growth from negative to positive in 3 months.
Scaled YouTube
Tested and validated YouTube Demand Gen quickly and scaled new channel.
36% CAC Reduction
Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.
3X Enterprise Pipeline
Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.
25% CAC Reduction
Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.
Expanded Into New Geo
Optimized Meta and Google Ads and expanded into new geo profitably.
+50,000 Developers
Acquired and activated 50,000+ API users and developers in 12 months.
Everything Between Ad Spend and Closed Customer
Qualified leads. Booked appointments. Customers that close.
Google Search & Local
High-intent keyword campaigns targeting buyers ready to hire. Exact match, negative keyword management, and geo-targeting down to zip code.
Meta Lead Gen
Lead form campaigns with built-in qualification questions. Instant forms for speed, landing pages for quality. Optimized for booked appointments, not form fills.
Google Local Services Ads
Pay-per-lead with Google Guarantee badge. Dispute management, review optimization, and budget allocation by service category.
Multi-Step Qualification
Landing pages and forms that pre-qualify leads on budget, timeline, project scope, and readiness. Your team only gets leads worth calling.
Call Tracking & Scoring
Every call recorded, scored, and attributed to the campaign that generated it. See which keywords and ads produce calls that close, not just calls that ring.
Closed-Loop Attribution
CRM integration that tracks from ad click through booked appointment to closed deal and revenue. Real cost per customer by campaign, not estimated cost per lead.
From Audit to Qualified Pipeline in 4 Weeks
Fast onboarding. Lead quality from day one. Customers that close.
Lead Gen Audit
I map your current lead sources, close rates, and true cost per customer. You get clarity on which channels produce customers — and which just produce noise.
Tracking & Qualification
Call tracking, CRM integration, and multi-step qualification forms. A dashboard showing cost per booked appointment and cost per closed customer — not just cost per lead.
Launch & Optimize
Google and Meta campaigns go live with qualification-first targeting. Daily optimization against appointment and close metrics. Weekly async updates via Slack and Loom.
Compound
Kill keywords and audiences that generate leads but not customers. Scale what closes. Feed closed-deal signals back into bidding. Cost per customer drops as the system learns.
What Founders Say
Founders and operators. In their words.
- Featured
"An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
"Elevated our digital presence, nearly doubling our customer base in 6 months."
"They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
How I Earn Your Trust
No lock-ins. I earn it every month.
No contracts
Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.
Aligned incentives
Profit share means I only make more when you make more. Your growth is my growth.
Full transparency
Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.
Honest feedback
If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.
Related Reading
Deep dives on the ideas behind this approach.
Operations
Post-Cookie Attribution Playbook for 2026
78% of marketers say attribution is their top priority—only 32% feel prepared. The 3-layer measurement stack: server-side tracking, incrementality, and MMM.
Philosophy
Marketing Agency Economics Exposed
I have hired, run, and competed against agencies—here is the truth. They pull 70-80% gross margins on your retainer. Thirty cents of every dollar does work.
Common Questions
Straight answers. No spin.
Growth marketing that compounds.
One operator. No layers. No vanity metrics. Cancel anytime.