Growth
Fire Your Marketing Agency (8 Signs)
Your $18K/month agency set up three campaigns and watched the algorithm work. That is not strategy—it is babysitting. Here are 8 signs it is time to move on.
For Marketplace Founders
You have a supply problem. Or a demand problem. Your agency doesn't know which.
I run growth for two-sided marketplaces where every dollar is tracked to both sides of the transaction — not vanity GMV that hides broken unit economics.
Join 50+ companies that scaled with profit-led growth marketing
Your agency reports GMV growth like it means something. But your take rate is 12% and your demand-side CAC just passed $80. The math doesn't work and nobody on your growth team is modeling it.
They're running the same Meta campaigns for your supply side and demand side. Same creative. Same landing pages. Same optimization events. As if acquiring a host and acquiring a guest are the same problem.
You raised a Series A to solve the chicken-and-egg problem. Six months later, you have liquidity in two cities and your agency is still optimizing for nationwide signups that never transact.
Your investors want to see improving unit economics. Your agency wants to see more budget.
They're scaling GMV. Your board wants contribution margin.
Growth marketing that understands both sides of your marketplace.
I run supply-side and demand-side acquisition as separate systems with separate economics. Because acquiring a provider who lists 50 items is a completely different problem than acquiring a buyer who transacts once.
Market-by-market launch playbooks. Liquidity-aware budget allocation — I scale spend where supply and demand are matched, not where impressions are cheapest. Attribution that tracks from ad click to first transaction on both sides.
One operator who's worked with marketplace economics — take rates, LTV by cohort, supply utilization, demand frequency. Not an agency that treats your marketplace like a DTC store.
$10,000/month + profit share
Aligned to marketplace liquidity, not ad spend.
Real Numbers From Real Clients
Profitable growth, proven across 50+ brands.
3.2x Revenue Growth
Scaled from $1.2M to $3.8M ARR in 18 months.
$10M in First-Year Revenue
Took Boosted Boards from $500k to $10M in their first year.
$2.4M Additional Revenue
Generated $2.4M incremental revenue in 3 months.
60% CPA Reduction
Reduced Meta Ads CPA by 60% in the first 90 days.
32% ROAS Improvement
Increased ROAS from 2.1x to 2.7x while scaling spend.
From $0 to $1M in 6 Months
Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.
2X Customer Growth
Grew the total customer base by 100% in less than 6 months.
38% CAC Reduction
Fixed tracking and reduced customer acquisition cost by 38% in 3 months.
Fixed Subscription Growth
Turned net new subscription growth from negative to positive in 3 months.
Scaled YouTube
Tested and validated YouTube Demand Gen quickly and scaled new channel.
36% CAC Reduction
Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.
3X Enterprise Pipeline
Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.
25% CAC Reduction
Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.
Expanded Into New Geo
Optimized Meta and Google Ads and expanded into new geo profitably.
+50,000 Developers
Acquired and activated 50,000+ API users and developers in 12 months.
Everything Between Ad Spend and First Transaction
Supply acquisition. Demand generation. Market-by-market growth.
Supply-Side Acquisition
Targeted campaigns to recruit providers, sellers, or hosts. Separate attribution, separate creative, separate economics from demand.
Demand-Side Generation
Meta, Google, and TikTok campaigns optimized for first transactions — not signups that never convert to paying users.
Market-by-Market Playbooks
Launch sequencing, liquidity thresholds, and geo-targeted campaigns. Scale spend where supply and demand match.
Marketplace Attribution
Server-side tracking that connects ad spend to both supply activation and demand transactions. See true CAC per side.
Unit Economics Modeling
Take rate analysis, cohort LTV, supply utilization, and demand frequency — the metrics your investors actually ask about.
Referral & Incentive Optimization
Paid acquisition integrated with referral programs and supply-side incentives. Blended CAC across organic and paid channels.
From Audit to Liquidity in 4 Weeks
Fast onboarding. Market-level clarity. Both sides tracked.
Marketplace Audit
I map your take rate, supply utilization, demand frequency, and per-market liquidity. You get clarity on which markets are ready to scale and which need supply first.
Tracking & Attribution
Server-side tracking split by supply and demand. A dashboard showing CAC, activation rate, and first-transaction rate — per side, per market.
Launch & Optimize
Separate campaigns for supply and demand. Budget allocated by market liquidity. Daily optimization against transaction metrics, not signups.
Expand & Compound
Prove unit economics in core markets. Replicate the playbook in new geos. Feed transaction signals back into targeting. Network effects compound.
What Founders Say
Founders and operators. In their words.
- Featured
"An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
"Elevated our digital presence, nearly doubling our customer base in 6 months."
"They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
How I Earn Your Trust
No lock-ins. I earn it every month.
No contracts
Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.
Aligned incentives
Profit share means I only make more when you make more. Your growth is my growth.
Full transparency
Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.
Honest feedback
If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.
Related Reading
Deep dives on the ideas behind this approach.
AI
3 Shifts That Broke Growth Marketing
The 2019 playbook is dead. AI lets one growth marketer outproduce teams of five. First-party data is your moat. Creative velocity wins. Here is how to adapt.
Philosophy
Marketing Agency Economics Exposed
I have hired, run, and competed against agencies—here is the truth. They pull 70-80% gross margins on your retainer. Thirty cents of every dollar does work.
Common Questions
Straight answers. No spin.
Growth marketing that compounds.
One operator. No layers. No vanity metrics. Cancel anytime.