Growth
Fire Your Marketing Agency (8 Signs)
Your $18K/month agency set up three campaigns and watched the algorithm work. That is not strategy—it is babysitting. Here are 8 signs it is time to move on.
For SaaS Founders
Your Meta says 4x ROAS. Your P&L says you lost money.
I run growth marketing for B2B SaaS where every dollar traces to pipeline — not leads your AEs ignore.
Join 50+ companies that scaled with profit-led growth marketing
Your agency sends a monthly report full of MQLs. Your AEs say the leads are garbage. Your SDRs spend half their day disqualifying whitepaper downloads from six months ago.
Meanwhile, your board deck shows CAC trending up and nobody can explain which channel is actually driving closed revenue.
They're running your LinkedIn like a display network. Google is eating budget on branded terms you'd convert organically. Meta is optimizing for the cheapest form fill — not the $40K ARR deal that takes 90 days to close. They've never opened your HubSpot.
You tried a fractional CMO. They built a roadmap, hired two people, and added a layer between you and results. You're spending more on the growth team than on growth.
They report on leads. Your business runs on revenue.
Growth marketing that speaks your board's language.
I connect ad spend to pipeline stages in your CRM — Salesforce, HubSpot, whatever you run. When your board asks what paid media delivered, you show them sourced pipeline, influenced revenue, and CAC by channel. Not a Google Ads screenshot.
ABM campaigns on LinkedIn targeting your actual ICP by title, company size, and tech stack. Google capturing high-intent searches from buyers actively evaluating. Meta running demand gen that feeds your SDRs qualified demos — not ebook downloads.
One operator who's scaled SaaS companies from Series A through exit. Not a junior buyer following a playbook. I understand why a $500 lead that converts at 20% beats a $50 lead that converts at 1%.
$10,000/month + profit share
Aligned to your pipeline, not my hours.
Real Numbers From Real Clients
Profitable growth, proven across 50+ brands.
3.2x Revenue Growth
Scaled from $1.2M to $3.8M ARR in 18 months.
$10M in First-Year Revenue
Took Boosted Boards from $500k to $10M in their first year.
$2.4M Additional Revenue
Generated $2.4M incremental revenue in 3 months.
60% CPA Reduction
Reduced Meta Ads CPA by 60% in the first 90 days.
32% ROAS Improvement
Increased ROAS from 2.1x to 2.7x while scaling spend.
From $0 to $1M in 6 Months
Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.
2X Customer Growth
Grew the total customer base by 100% in less than 6 months.
38% CAC Reduction
Fixed tracking and reduced customer acquisition cost by 38% in 3 months.
Fixed Subscription Growth
Turned net new subscription growth from negative to positive in 3 months.
Scaled YouTube
Tested and validated YouTube Demand Gen quickly and scaled new channel.
36% CAC Reduction
Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.
3X Enterprise Pipeline
Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.
25% CAC Reduction
Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.
Expanded Into New Geo
Optimized Meta and Google Ads and expanded into new geo profitably.
+50,000 Developers
Acquired and activated 50,000+ API users and developers in 12 months.
Everything Between Ad Spend and Closed Revenue
Demand gen, pipeline attribution, and media buying — one operator who reads your CRM.
LinkedIn & ABM
Account-based campaigns targeting your ICP by title, company size, and tech stack. Matched audiences from your CRM. Pipeline-aware bidding.
Google & YouTube
High-intent search capture for buyers actively evaluating. Brand spend separated and reported honestly. YouTube for top-of-funnel demand gen.
Meta Demand Gen
Campaigns optimized for qualified demos and trial signups — not whitepaper downloads your SDRs will never call.
CRM-Connected Attribution
Server-side tracking tied to your pipeline stages. See which campaigns drive SQLs, opportunities, and closed-won — not just clicks.
SaaS Unit Economics
CAC, LTV, payback period, and net revenue retention mapped by channel. Growth models built on your actual economics, not benchmarks.
RevOps Integration
I work inside your HubSpot or Salesforce. Lead scoring, pipeline reporting, and closed-loop attribution that your RevOps team can trust.
From Audit to Pipeline in 4 Weeks
Fast onboarding. Real numbers. Your board will notice.
SaaS Audit
I map your sales cycle, win rates, deal sizes, and attribution gaps. You get clarity on what a customer actually costs — and what it should cost.
CRM + Tracking
Server-side tracking connected to your CRM pipeline stages. A dashboard your board can read: sourced pipeline, CAC by channel, payback period.
Launch & Optimize
Campaigns go live. Daily optimization against pipeline metrics — not platform ROAS. Weekly async updates via Slack and Loom. No standing calls.
Compound
Kill channels that generate leads but not revenue. Scale what converts. Feed closed-deal signals back into targeting. Results compound quarter over quarter.
What Founders Say
Founders and operators. In their words.
- Featured
"An essential, non-negotiable part of our team. Marketing & Finance finally swimming in the same lane."
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
"Elevated our digital presence, nearly doubling our customer base in 6 months."
"They think like owners and don't care about marketing vanity metrics. A fantastic addition for us."
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
How I Earn Your Trust
No lock-ins. I earn it every month.
No contracts
Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.
Aligned incentives
Profit share means I only make more when you make more. Your growth is my growth.
Full transparency
Real-time dashboards, shared ad accounts, and direct Slack access. You see everything I see.
Honest feedback
If I'm not the right fit, I'll tell you. If something isn't working, you'll hear it from me first.
Related Reading
Deep dives on the ideas behind this approach.
Philosophy
Marketing Agency Economics Exposed
I have hired, run, and competed against agencies—here is the truth. They pull 70-80% gross margins on your retainer. Thirty cents of every dollar does work.
Founder Story
Scale a SaaS Without a Sales Team
20,000 customers. $1,500 LTV. 20:1 LTV/CAC. Zero salespeople. The self-serve growth engine that scaled to exit—and how to know if this model fits you.
Common Questions
Straight answers. No spin.
Growth marketing that compounds.
One operator. No layers. No vanity metrics. Cancel anytime.