What Are Cookies?
Cookies are small text files stored on your device by your web browser when you visit a website. They serve various purposes, from remembering your preferences to measuring advertising effectiveness. Some analytics and tracking technologies also use similar methods such as pixels, local storage, and server-side identifiers.
Our Tracking Approach
GrowthMarketer uses Edgetag, a server-side tracking platform, as our primary analytics infrastructure. Edgetag operates through a first-party subdomain (vnhhr.growthmarketer.com) and manages both server-side event processing and client-side analytics tools.
Through Edgetag and Google Tag Manager, our website loads the following tools:
- Google Analytics 4 — website traffic and behavior analytics
- Google Ads — advertising conversion tracking and remarketing
- Meta Pixel — advertising conversion tracking for Meta campaigns
- Twitter/X Ads — advertising conversion tracking for X campaigns
- Microsoft Clarity — session recordings and heatmaps
- Cloudflare Web Analytics — page view and performance metrics
These tools may set cookies on your device as described below.
Cookie Inventory
Essential Cookies
Required for the website to function securely. These cannot be disabled without affecting site access.
| Cookie | Provider | Purpose | Duration |
|--------|----------|---------|----------|
| __cf_bm | Cloudflare | Bot management and security | 30 minutes |
| cf_clearance | Cloudflare | Security challenge verification | Up to 24 hours |
Analytics Cookies
Used to understand how visitors interact with our website.
| Cookie | Provider | Purpose | Duration |
|--------|----------|---------|----------|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes visitors (24-hour window) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| _clck | Microsoft Clarity | Persists Clarity user ID | 1 year |
| _clsk | Microsoft Clarity | Connects page views into a session | 1 day |
| CLID | Microsoft Clarity | Identifies returning users | 1 year |
| ANONCHK | Microsoft Clarity | Indicates whether MUID is transferred to ANID | Session |
| MR | Microsoft Clarity | Checks whether to refresh MUID | 7 days |
| SM | Microsoft Clarity | Synchronizes MUID across Microsoft domains | Session |
Advertising Cookies
Used to measure advertising campaign effectiveness and build audiences for targeted advertising.
| Cookie | Provider | Purpose | Duration |
|--------|----------|---------|----------|
| _fbp | Meta (Facebook) | Identifies browsers for ad delivery and measurement | 3 months |
| _fbc | Meta (Facebook) | Stores click identifier from Meta ad clicks | 3 months |
| fr | Meta (Facebook) | Ad delivery, measurement, and targeting | 3 months |
| _gcl_au | Google Ads | Stores conversion information from ad clicks | 3 months |
| _gcl_aw | Google Ads | Stores Google Ads click information | 3 months |
| IDE | Google DoubleClick | Ad targeting and campaign measurement | 13 months |
| test_cookie | Google DoubleClick | Checks browser cookie support | 15 minutes |
First-Party Tracking
| Cookie | Provider | Purpose | Duration | |--------|----------|---------|----------| | Edgetag identifier | GrowthMarketer | Associates page views and events within a visit via server-side tracking | Session |
Managing Cookies
Browser Controls
You can manage cookies through your browser settings:
- Chrome — Settings → Privacy and Security → Cookies and other site data
- Firefox — Settings → Privacy & Security → Cookies and Site Data
- Safari — Preferences → Privacy → Manage Website Data
- Edge — Settings → Cookies and site permissions
Opt-Out Links
You can opt out of specific tracking services directly:
- Google Analytics — Install the Google Analytics Opt-out Browser Add-on
- Google Ads — Visit Google Ad Settings
- Meta — Visit Meta Ad Preferences
- Microsoft Clarity — Visit Microsoft Privacy Dashboard
- Industry opt-out — Visit Your Ad Choices or Network Advertising Initiative
Global Privacy Control (GPC)
We respect the Global Privacy Control signal. If your browser sends a GPC signal, we treat it as a request to opt out of tracking under applicable privacy laws, including the CCPA/CPRA.
Impact of Disabling Cookies
- Essential cookies — blocking these may prevent access to the website.
- Analytics cookies — blocking these does not affect your browsing experience.
- Advertising cookies — blocking these does not affect your browsing experience, but you may still see our ads without personalization.
Updates to This Policy
We update this Cookie Policy when we change our tracking practices or adopt new technologies. Changes are effective when posted on this page with an updated "Last updated" date.
More Information
For details on how we handle personal data, see our Privacy Policy.
If you have questions about this Cookie Policy, contact us through our contact page.